All About Dynamic Pricing
Understand the algorithm that determines the Ad Credits needed for your marketing activities on DDproperty.com.
By DDproperty
• 1 ปี ago Dynamic Pricing has been introduced to enable you to get the best value for your marketing activities in the ever-changing marketplace. It considers the level of competition and listing supply for a specific property type in a location / project, to set the Ad Credits amount needed for your marketing activities.
The benefits of Dynamic Pricing can be illustrated in these scenarios:
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Scenario 1: Low volume market activity (when demand and supply for property is low)
The amount of Ad Credits required for Featured Agent, Turbo, Boost, Repost, and Post a listing may decrease, allowing you to take advantage of the low competition condition to market your listing actively.
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Scenario 2: High volume market activity (when demand and supply for property is high)
The amount of Ad Credits required for Featured Agent, Turbo, Boost, Repost, and post listing may increase, to reduce competition from poor quality and fake listings. In turn, this makes it easier for property seekers to find your high-quality listing.
From 15 August 2022 (00:00hrs), the number of Ad Credits needed to post / repost your listing and activate your value-added tools, like Featured Agent, Turbo and Boost, will be determined by Dynamic Pricing.
The amount of Ad Credits required for your marketing activities will be indicated next to your listing or when booking your Featured Agent slot in AgentNet for your easy reference.
Frequently Asked Questions
How is the Dynamic Pricing algorithm formulated?
Dynamic Pricing takes into consideration the competition and supply of listing, according to the property type, location, project and more.
The key metrics used for measurement include:
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Number of listings
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Listing activities
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Listing price and more...
Depending on the score that is calculated through the algorithm, the use of some of the value-added tools, like Turbo, Boost or Featured Agent, require less Ad Credits, while others need more.
When the amount of Ad Credits needed is low, you are empowered to use these value-added tools actively.
Which marketing activities / value-added tools are subjected to Dynamic Pricing?
Post / Repost of listings and the use of these value-added tools are subjected to Dynamic Pricing:
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Featured Agent
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Turbo / Auto-Turbo
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Boost / Auto-Boost
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Auto-Repost
How frequently and at what time does the Ad Credits amount change?
On frequency:
As and when a market condition change has been detected, or if a situation arises where manual intervention in setting the Ad Credits quantity is required. For a start, we do not expect frequency to be high.
On timing:
The first launch will happen at 00:00hrs of 15 August 2022. Subsequently, change can happen at any time of the day.
How will I know if the Ad Credit amount is right?
The Dynamic Pricing algorithm will continue to learn and improve on its accuracy.
How many Ad Credits are needed to post / repost my listing or book a Featured Agent, Turbo and Boost?
The amount of Ad Credits required is indicated in the listing management page and respective value-added tool’s booking flow in AgentNet.
You are always shown the credit amount before you activate any of these marketing activities.
Can the amount of Ad Credits needed to post / repost my listing or book a Featured Agent, Turbo and Boost change?
Yes, the amount of Ad Credits needed may change from time to time, depending on competition and listing supply.
You are always shown the credit amount before you activate any of these marketing activities.
Is there a cap on the maximum amount of Ad Credits needed to post / repost my listing or book a Featured Agent, Turbo and Boost?
There is no known maximum cap on the amount of Ad Credits needed, however Dynamic Pricing will ensure the credit amount varies within a reasonable range.
Will I see the same amount of Ad Credits required to post / repost my listing or book a Featured Agent, Turbo and Boost, as my colleague?
Yes, all agents will see the same amount of Ad Credits if the marketing activities are activated for listings under the same listing type, in the same Project / location.
How will Dynamic Pricing affect my Auto-Repost / Auto-Turbo / Auto-Boost campaign?
We provide you with a projected forecast amount of Ad Credits that you will take to complete your campaign before you activate your campaign. This is based on the setup of your campaign, and the current amount of Ad Credits needed for listing Repost / Turbo / Boost.
Please note that over the lifetime of your campaign, the amount of Ad Credits required to Repost / Turbo / Boost your listing through your Auto-Repost / Auto-Turbo / Auto-Boost campaign may change due to Dynamic Pricing.
Therefore, the actual amount of Ad Credits deducted for your campaign may be lower or higher than projected. Deduction of Ad Credits will only happen upon completion of each repost / Turbo / Boost event.
What will happen if there is a change of Ad Credit amount when I am in the middle of the booking?
A prompt will surface to inform you should this occur. You will need to restart your booking.
How can I check the amount of Ad Credits spent on a specific marketing activity?
You can do so by referring to the Ad Credits Consumption Report.
Does Dynamic Pricing affect Corporate Account users?
Yes, it is applicable to Corporate Account users.
Should you have any questions or concerns, please reach out to our Customer Service at cs-th@ddproperty.com
